Three Myths About User Experience for E-Commerce

We've prepared a list to help you better understand what the biggest myths are about usability and user experience for e-commerce . We try to demystify some beliefs that have been spread around the construction of the interface and development of its virtual store.

1. "People on the internet do not read"

Blogs with articles on fashion, games, business and technology, filled the internet, some time ago. With the advancement of technology, it has become easier to consume content with videos, images and music. Blogs end up losing more and more user and social networks become more and more popular.

This effect occurs because people usually only read large masses of text on the web when they are interested in a certain subject. When they do a search or are reading some news. Offering a lot of text to convince your customer to buy a product may not be the most appropriate solution.

Instagram, for example, is a social network that focuses on the sharing of images and videos ("stories"). Its public has been increasing considerably year by year. This is partly because of the great ease we have of consuming visual content through it. Betting on videos showing product details or even flashy images to highlight the products in your online store may be the best way to improve your sales.

It is important to note that after the customer considers making a purchase, he will search for information that will leave him safe for him to proceed with the purchase. The texts about the product should still be there.

2. "Virtual store design has to be different from everything"

To have a successful virtual store, you do not need an innovative design, in fact what you need when opening your e-commerce is to use practices that have already been tested and that have proven effective.

Using these practices your chances of succeeding in sales through the internet increase, since the user is already accustomed to these interactions that other online sales channels already make available. With this, your customer does not have to go through the learning process to consume your content or find a product in your e-commerce.

But that does not mean that originality and innovations should come out of the evolution plans for your online store. Differentials can help you stand out from your competitors. Just do not focus on these innovations before delivering the usability basics to your customer .

When making a decision related to your layout, check to see if your audience can easily understand the workings of your online store. That way, you'll be more successful in creating a barrier-free experience in the buying process.

3. "Virtual store details do not matter"

Taking care of the details can help you evolve your sales numbers because details make the user experience more fluid. Imagine that your online store does not have obvious category menus important to your customer. This simple reason can cause your customer to give up the process and choose to buy from your competitor.

Always make sure the menus are clear if the icons are related to their features. Identify what is important to your customer . For example, for a given public to make clear the installment value, it may be indifferent, but for another it may be fundamental.

A well-finished virtual store will help your customer feel safer to make the purchase. It works basically like in the physical world, we can give up eating somewhere, just because of the presentation of the place.

Always take care of the details in your online store. If this is not possible before the release, put this in your evolution plan so that you deliver a solid experience as possible.


Be aware of the myths that may arise in the market. Focus your efforts on getting to know your audience, analyzing your results and increasing your sales. There is nothing wrong with following established standards and then looking for ways to innovate.

Posted on July 16, 2018 at 12:54 PM