3 Web Design Trends for 2018

Knowing the trends, techniques and web design web tools for 2018 will help you improve the presentation of your product or service in the digital environment.

Leaving standards to apply new trends is not a simple task. The change may require redesigning the site, owning your own specialized team, or having  an agency specializing in Growth-Driven Design to apply the trends.

When a company decides to enter the digital environment, it is common to look at the side and see what the competitors are doing and follow what is already ready. Believing that that is the best solution, even without knowledge of the results.

Trends must first be seen as an attempt to differentiate themselves, especially from competition. Innovating, being creative and moving away from pre-set patterns may be the best way to show yourself different in equal markets.

Second, no trend will replace the laws of web design. That is to offer visitors clear conditions of navigability, responsiveness and interactivity.

If you are a web designer and want to include new trends in the development of your projects, be prepared to demonstrate this to your customers and kill the objections that will naturally arise.

1. Broken Grid Layouts

If you've ever had the opportunity to browse or read the book "Layout" by Gavin Ambrose and Paul Harris, you'll identify what broken grid layouts are commonplace in the world of graphic design.

But when we talk about sites, in a general context, we are policed ​​to maintain a standard structure. Of alignment, of grid, that often does not please and does not surprise anyone.

In national sites, we observe that the rule is the harmony and logic of the grid. With all the textual elements aligned to the left. In fact, nothing wrong. But it is interesting to note that there is acceptance of text boxes in different spaces, be it central or right.

The broken grid makes it possible to highlight the visitor's attention to important points of the site (especially in large screens), highlighting action calls, portfolio or as in the case above, the formation of that authority.

2. Brutalism

At the end of 2017 we received two budgets for website development. The curious fact is that in the briefing of both projects, there were references of sites with clear signs of brutalism.

In general, the tendency of brutalism is simplification to the extreme, is to open a space for web designers to develop content in the simplest way possible. In fact, it is something that few businesses are willing to do these days.

Far from any "how-to-make" manual, brutalism can often be seen as the result of something amateurish.

And who would think of applying brutalism in the design of their sites? Gucci and Balenciaga.

The option for brutalism requires designer talent. For it is not just a disorderly game and unconcerned with the basic laws of navigability and responsiveness.

If you visit the link up there, you will notice that what design is disconcerting. But they are very well structured websites where you find the information you need in a simple way.

3. Animated Elements

I know web designers who advocate the use of animations of elements and others who abhor such practice. These justify that animated elements affect the page load and consequently, it damages the SEO of the site.

The fact is that the cancellation of animated elements negates an important element of web design: movement and interaction. Sites should be much more than static images and texts. Sites do not have to be static.


There are several other trends in web design in which I will speak separately. And others that I will not go into details.

There are several trends that require a production infrastructure, more targeted to companies that have the investment capacity to execute.

My intention with these 3 trends is to show that they are easy to apply by web designers, without requiring an investment in tools, production, plugins among others.

Posted on July 17, 2018 at 01:17 PM